You’ve probably signed up for an email list before, right? Maybe you entered your email to get a free checklist, guide, or mini-course. That freebie you got? That’s a strategic tool used by business owners to build their email lists. But what exactly is a freebie? And why do you need an email list in the first place? Let’s break it down in the simplest way possible!

What Is a Freebie?

A freebie is simply a free resource that you give to potential clients in exchange for their email addresses. It could be a:

• PDF Guide – Think “10 Steps to Launch Your Online Business.”
• Checklist – Like “The Ultimate Checklist for Starting a Service-Based Business.”
• Mini-Course – Maybe a short video series teaching a skill.
• Templates & Scripts – Pre-written email templates, social media captions, or contracts.
• Exclusive Training or Webinar – A special live or recorded lesson.

The key is to offer something valuable that solves a small problem your audience has. You want them to feel like they’ve gotten a win just by signing up!

Why Do You Need an Email List?

You might be thinking, “Can’t I just market my business on social media?” Great question! While social media is amazing for visibility, you don’t own those platforms. One algorithm change or account issue, and poof—your audience could be gone! That’s why building an email list is essential.

An email list allows you to:

• Stay Connected – Unlike social media posts that get lost in the feed, emails land directly in someone’s inbox.
• Build Relationships – You can nurture potential clients and build trust over time.
• Convert Followers into Paying Clients – When people see your value consistently, they’re more likely to invest in your services.
• Have Full Control – No need to worry about platform changes or losing followers.

Think of your email list as your VIP club—a group of people who are interested in what you offer and want to hear from you!

When Should You Create a Freebie and an Email List?

The best time to start? Right now! If you have a service-based business or are planning to launch one, building your email list should be a priority from day one. Even if you don’t have a full business structure in place yet, start growing your audience now so you have people ready when you launch.

Here’s a simple timeline to follow:

1. Before You Launch – Start collecting emails as soon as you decide to start your business. Even if you don’t have services ready yet, you can still share valuable content and updates.
2. During Your Launch – Use your email list to generate excitement and keep your audience informed about your services.
3. After Your Launch – Keep growing your list and nurturing your audience with valuable content, offers, and insights.

How to Create a Freebie That People Actually Want

Creating a freebie isn’t just about throwing together a random PDF. It should be strategic and valuable. Here’s how to do it:

Step 1: Identify Your Ideal Client’s Pain Point

What is one small problem they are struggling with that you can help solve? Your freebie should be a quick win for them.

Step 2: Keep It Simple and Actionable

Don’t overwhelm your audience with too much information. A simple, easy-to-follow resource is best.

Step 3: Make It Visually Appealing

Use Canva or other design tools to make your freebie look professional and inviting.

Step 4: Add a Call to Action

Once someone downloads your freebie, what should they do next? Invite them to book a consultation, follow you on social media, or check out your services.

How to Start Your Email List

Now that you have your freebie, you need a system to collect emails and nurture your audience.

Step 1: Choose an Email Marketing Platform

Some great options include:

• MailerLite (great for beginners!)
• ConvertKit (perfect for service-based businesses)
• ActiveCampaign (if you want advanced automation)

Step 2: Create a Landing Page

This is where people will enter their email to get your freebie. Make sure your landing page clearly states what they’ll get and how it helps them.

Step 3: Set Up an Automated Welcome Email

Once someone signs up, they should receive an email with their freebie and a friendly introduction to you and your business.

Step 4: Send Regular Emails

Don’t let your list go cold! Send weekly or biweekly emails with tips, personal stories, or updates on your services.

Final Thoughts: Take Action Today!

Building an email list might seem overwhelming, but it doesn’t have to be! Start with a simple freebie, set up a landing page, and begin collecting emails. Remember, your email list is an asset that will help you grow your service-based business long-term.

If you need help setting up your email list or brainstorming the perfect freebie, I’d love to support you! Head over to startthatbusinesspodcast.com to grab my Business Clarity Blueprint, and let’s get your business moving forward.

You’ve got this!