So, you have this business idea. Actually, you have multiple business ideas. And every time you think about making one official, you get completely stuck. One idea turns into five, and suddenly, it feels impossible to choose. If that sounds like you, then you’re in the right place.

Today, we’re going to break down a simple three-step framework that will help you finally pick the best business idea for you. No more overthinking, no more second-guessing, and definitely no more feeling buried under a mountain of ideas. Let’s get started!

Why Do We Get So Overwhelmed?

Overwhelm is one of the biggest reasons people never start (or finish) their business. Why? Because when too many things are competing for your attention, it’s hard to take action.

Think of it like a giant pile of laundry. Imagine standing under that massive heap, trying to figure out where to start. That’s what it feels like when you have too many ideas floating in your head. You don’t know which one to grab first, so instead, you just leave it all there.

Here’s why this happens:

• Too many ideas – Your mind is bursting with possibilities, but you don’t know which one to pursue.
• Too much information – You Google “how to start a business” and get millions of results. Information overload sets in.
• Perfectionism disguised as waiting on God – You tell yourself you’re waiting for the “perfect time,” but deep down, you’re just scared to start.
• Lack of clarity and structure – Without a clear plan, fear of failure kicks in, and suddenly, imposter syndrome takes over.
• Thinking you need everything in place before starting – You believe you need a website, branding, office space, and a full business plan before you can even begin. (Spoiler: You don’t!)

If you relate to any of these, don’t worry! The solution is simple: focus. And that’s where our three-question framework comes in.

The 3 Questions to Identify Your Best Business Idea

Let’s make this easy. Grab a notebook and write down all your potential business ideas. Then, for each one, answer the following three questions:

1. What is the one idea I am deeply passionate about, have the most experience in, or am willing to learn and master?

Passion and experience are key when starting a business. The more you love what you do (or already know how to do), the easier it will be to stay committed when things get tough.

Think about it:

• What excites you the most?
• Which idea do you already have skills in?
• If you don’t have experience, are you willing to learn and master it?

For example, if you’ve been working in HR for years, starting a career coaching business would be a natural fit. You’re already knowledgeable, so your learning curve would be shorter.

2. Which idea has the greatest potential to positively impact lives while also generating sustainable income?

A great business idea should do two things: serve people and make money. Your business should have a purpose and a profit plan.

Ask yourself:

• Will this idea help people solve a problem?
• Is there a market for it?
• Can it generate enough income to sustain you long-term?

For example, if you’re a teacher, launching an online tutoring service could help students while also providing you with a solid income stream. If you’re just blogging about teaching tips on weekends as a hobby, it may not be as sustainable.

3. Which idea can I start with the least effort, investment, and disruption to my current life, career, and family?

Many aspiring entrepreneurs make the mistake of choosing a business idea that requires too much money, time, or change in their life. That’s a fast track to burnout!

Consider:

• Which idea fits best with your current life responsibilities?
• Can you start small without quitting your job?
• Which option will be easiest to test with minimal investment?

For example, if you’re working a full-time job but want to start coaching, offering one-on-one coaching calls on weekends is a much easier transition than quitting your job to start a brick-and-mortar business.

Your Next Steps

Now that you have your list of ideas and have answered these three questions, here’s what to do next:

1. Review your answers. Look for the idea that checks the most boxes.
2. Pick one idea to focus on. Yes, just one! (Remember: Follow One Course Until Success!)
3. Take action. Start small—offer a service, test the market, and refine your idea as you go.

God isn’t asking for perfection; He’s asking for obedience. Clarity doesn’t come from overthinking—it comes from taking action. The only way to know if an idea is right is to start!

Need Some Accountability?

If you want support as you take action, I invite you to join my weekly accountability co-working sessions. Every Saturday, we work together for one hour to tackle tasks, set goals, and get things done—no distractions, just focus. If that sounds like something you need, reach out, and I’ll share the details!

Also, I’d love to hear from you! Once you’ve gone through this exercise, send me an email and let me know which idea you picked. I want to celebrate with you and give you feedback.

Remember, you have everything you need to start that business. The only thing left to do is take the first step!

Which idea are you going to focus on? Let me know—I can’t wait to cheer you on!