Starting a service-based business can be overwhelming, especially when you’re trying to figure out how to blend all your professional experience, skills, and personal gifts into the perfect offer for your ideal customers. I get it—this can be a real challenge. You have so much to offer, but it’s tough to condense everything into a clear, irresistible offer that will make potential customers say, “Yes, I need that!”

But don’t worry, you’re not alone. This is something many entrepreneurs face when they start their journey. In this post, we’ll explore the 3 main types of offers you can create for your service-based business. Let’s dive in!

Understanding What an Offer Really Is

Before we get into the details, let’s clarify what we mean by an offer. An offer is simply a solution you provide to your customers. It’s a package that addresses their top problem and delivers the outcome or transformation they desire. Essentially, you’re giving people the opportunity to purchase a solution that will move them closer to their goals and make their lives easier or better.

So, let’s break down the 3 types of offers that you can create for your service-based business.

1. The Core Product Offer

The first type of offer is what I like to call the Core Product Offer. Think of this as the staple product in your business—the one that’s easy to access and doesn’t require a huge amount of time or effort from you once it’s created.

This type of offer is typically priced at a low to mid-range cost, meaning it’s something affordable for most people. A core product offer can range from as low as $9 to up to about $999. Once you hit the $1000 mark, you’re stepping into high-ticket territory.

Here are some examples of core product offers:

• Digital Products: Online courses, templates, eBooks, or workshops that your customers can purchase and access at any time. These are low-maintenance once created because you only need to develop them once, and then you can sell them repeatedly.
  
• Challenges or Mini-Courses: These can also be considered core product offers because they deliver value in a specific area, such as a 5-day challenge to help people build a new habit or a short online course that tackles a particular problem.
  
• Templates & Guides: If you’re good at creating systems or processes, you could offer templates or downloadable guides that save your customers time and effort in achieving their goals.
  

Core products are great for entrepreneurs who want to scale their businesses without needing to be involved in every transaction. They’re low touch for you and allow you to create consistent income, especially if you automate sales and marketing.

2. The Premium Value Offer

Next, we have the Premium Value Offer. You might have heard this referred to as a signature offer or a high-ticket offer. This is for those of you who want to offer more personalized, in-depth services that provide a higher value to your customers.

A premium value offer typically costs $1000 or more and involves more of your time and resources. Unlike the core product offer, a premium value offer isn’t something you can just create once and sell forever. It’s a more hands-on approach, so you’re offering your customers a VIP experience.

Here are some examples of premium value offers:

• 1-on-1 Coaching: This is a one-on-one service where you work directly with your customer, providing personalized guidance and support. Whether it’s business coaching, fitness coaching, or personal development, this offer allows you to dive deep into their specific needs and help them transform their lives.
  
• Group Coaching: Instead of working with one person at a time, you can run group coaching sessions where several clients get your expertise in a more affordable format. You can still provide valuable insights and resources, but on a larger scale.
  
• VIP Days or Intensive Sessions: If you want to offer a more concentrated service, VIP days are a great option. These involve dedicating a full day (or even half a day) to work intensively with a client. This could be anything from a strategy session to hands-on implementation or training.
  
• Virtual Retreats or Conferences: If you have a lot of expertise to share, consider hosting a virtual retreat or conference. These can last anywhere from a day to several days and offer a deep dive into a specific topic.
  
• Done-For-You Services: This is where you take care of the work for your clients. Examples include web design, brand photography, copywriting, or even accounting services. You’re not just teaching them or advising them—you’re doing the work that brings their vision to life.
  

The premium value offer requires more of your time, but it’s also where you can make a significant impact in your clients’ lives. Since it’s more in-depth, you can charge higher prices, which leads to higher revenue for your business.

3. The Recurring Value Offer

The final offer type is the Recurring Value Offer, and as the name suggests, this involves ongoing services that your customers pay for regularly. Recurring offers can provide you with consistent income every month, quarter, or year. It’s a fantastic way to ensure that your business doesn’t start from scratch every month. Instead, you build a predictable stream of revenue.

Here are a few examples of recurring value offers:

• Membership Programs: You create a membership site where customers pay a monthly fee to access exclusive content, community support, or a special service. This could be anything from a fitness community to a mastermind group for entrepreneurs.
  
• Subscriptions: This could be a service where your customers get regular access to your offerings, whether it’s a set number of hours of coaching per month, a set number of web design updates, or ongoing training resources.
  
• Ongoing Services or Retainers: For service providers like web designers, content creators, or digital marketers, offering a retainer service is a great option. Clients pay a fixed amount monthly for a certain number of hours or specific tasks. This ensures they get consistent support, and you get consistent income.
  
• Payment Plans for High-Ticket Offers: Sometimes, even if you offer high-ticket products or services, you can break them down into manageable payments. For example, if your coaching package is $10,000, you could offer payment plans where clients pay in installments over several months. This creates a recurring payment structure that benefits both you and your clients.
  

Recurring offers help create long-term relationships with your clients. They also give you more financial stability, as you don’t have to constantly hustle for new customers. Your existing clients continue to pay for ongoing value, and you continue to serve them.

Wrapping It Up

So, there you have it! The three types of offers you can create for your service-based business:

1. Core Product Offers: Low- or mid-range priced products that require minimal involvement from you.
2. Premium Value Offers: High-ticket, in-depth services where you give more time and resources to your clients.
3. Recurring Value Offers: Ongoing services or membership models that generate consistent revenue.

As you think about which offer to create for your business, it’s important to consider what aligns best with your strengths, expertise, and what will resonate with your ideal customers. Do you prefer creating products that you can sell on autopilot? Maybe a core product offer is right for you. Are you ready to work more closely with clients and provide a high-end experience? A premium value offer might be a better fit. Or maybe you love the idea of creating consistent revenue—if that’s the case, a recurring value offer could be just what you need.

No matter which offer you choose to start with, the key is to focus on the value you’re providing to your customers. When they see that your solution addresses their needs, they’ll be more than happy to pay for it.

I hope you’ve found this breakdown helpful and that you’re feeling inspired to start crafting your own offers. If you’re unsure about which one to go for first, feel free to reach out for help. I’m happy to jump on a call with you and brainstorm ideas together!

If this post resonated with you, feel free to share it with someone who could benefit from it. And if you have any questions or want to discuss your offer ideas, don’t hesitate to drop me a message.

Until next time, remember: you have all the tools you need to start your business and serve your customers with excellence. Keep going, and I can’t wait to hear about the amazing offers you’ll create!

Ready to start brainstorming your own offers? Let’s get on a call together and get the ball rolling. Click here