So, you’ve been thinking about starting a service-based business, but you’re stuck. You have the passion, you feel the pull, but clarity? Not so much.

Maybe you’re feeling overwhelmed by all the information out there, unsure about the right steps to take, or even battling self-doubt. And let’s be real, scrolling through Instagram and seeing everyone else seemingly thriving in their businesses can make you feel like you’re behind.

But here’s the thing—you’re not behind. You’re just at the beginning of your journey, and that’s exciting! The key is to take imperfect action, step out in faith, and start. Today, I want to help you get clear on the two main types of service-based businesses you can start.

Let’s break it down.

The 2 Types of Service-Based Businesses

Service-based businesses fall into two broad categories:

1. Done-For-You (DFY) Businesses – You do the work entirely for your client.
   
2. Done-With-You (DWY) Businesses – You work with your client, guiding them through a process.
   

Let’s go deeper into each one so you can see which category your business idea falls into!

1. Done-For-You (DFY) Businesses

A DFY service business means exactly what it sounds like: you provide a service where your client doesn’t have to do any of the work. They hire you to take care of everything, and you deliver the results.

Examples of DFY Businesses:

• Accounting & bookkeeping services
  
• Legal services
  
• Graphic design & branding
  
• Website development
  
• Digital marketing & social media management
  
• Content writing & copywriting
  
• Virtual assistant services
  
• Catering & food services
  
• Event rentals & decorations
  
• Cleaning services
  
• DJ & entertainment services
  

Basically, if you’re providing a service where you take care of everything for your client, it’s a DFY business.

Is DFY Right for You?

• Do you enjoy executing tasks and delivering a finished product or service?
  
• Are you an expert in a skill that people would pay for?
  
• Do you prefer working behind the scenes instead of directly coaching or consulting with clients?
  

If you answered yes to any of the above, a DFY business might be the perfect fit for you.

Real-Life Example:

Let’s say you’re a graphic designer. If someone hires you to create a logo, branding materials, or social media graphics, they are paying you to do all the work. They aren’t designing anything—you’re delivering a final, polished product. That’s a DFY business!

2. Done-With-You (DWY) Businesses

A DWY service business, on the other hand, is more collaborative. Instead of doing all the work, you guide your client through a process, working with them to achieve the final result.

Examples of DWY Businesses:

• Coaching & consulting (business, life, health, fitness, etc.)
  
• Event planning
  
• Photography & videography
  
• Personal shopping & styling
  
• Tutoring & training
  
• Interior decorating
  
• Health & wellness services
  
• Public speaking & workshops
  
• Personal branding & career coaching
  

These businesses are more hands-on in terms of working with your client rather than just delivering a finished product.

Is DWY Right for You?

• Do you enjoy working directly with people?
  
• Are you passionate about teaching or guiding others?
  
• Do you have knowledge or expertise that can help others achieve a goal?
  

If that sounds like you, then a DWY service-based business could be the best option!

Real-Life Example:

Let’s say you’re a business coach. Instead of creating a business for someone, you work with them, helping them develop strategies, build confidence, and implement action steps. You’re actively involved in the process, but the client is also doing the work.

DFY vs. DWY: Which One Is Right for You?

Still not sure? Here’s a quick way to decide:

• If you prefer to work behind the scenes and deliver a finished product → Choose a DFY business.
  
• If you love coaching, guiding, and teaching others → Choose a DWY business.
  
• If you like a mix of both, consider offering both DFY and DWY services!
  

For example, a social media strategist could offer DFY services (managing accounts for clients) and DWY services (coaching clients on how to manage their own social media).

How to Get Started Today

You don’t want to look back years from now and regret not taking action. If you’re ready to start your service-based business but still feel unsure about your direction, I have something for you—my Business Clarity Blueprint.

3 Simple Steps to Clarity:

1. Go to startthatbusinesspodcast.com.
   
2. Download the Business Clarity Blueprint.
   
3. Follow the steps to create a clear plan for your business.
   

If you’re feeling stuck, this guide will help you break through the fog and move forward with confidence!

Final Thoughts

Starting a service-based business doesn’t have to be complicated. The key is to just start. Whether you choose a DFY business where you do all the work or a DWY business where you work with your clients, there is room for you to succeed.

And you don’t have to do it alone! If you’re ready to get started but need support, let’s chat. Visit startthatbusinesspodcast.com and book a session with me—I’d love to help you bring your business to life.

Remember, you have everything you need to start that business. The only thing missing is you taking action!

So tell me—are you Team DFY or Team DWY? Drop a comment below and let’s talk!